What every Designer in an integrated marketing group should learn and what non-Designers in that same group should understand… this idea that the most successful brands are those that Neumeier defines as “charismatic”.  They are deemed as having no substitute among their consumers.  These brands do an outstanding job of being clearly differentiated, as they “bridge the gap between logic and magic, strategy and design”.

I believe in this book and it’s principles  so fervently, that I bought a copy for each of my Designers.  I even listed it as required reading in my each of my Art Director’s development plans.

For a quick review, there’s a presentation deck online

But definitely get the book, it’s a quick read and has great personality.