Creating euphoric memories for ‘gotta-be-there’ live entertainment events
TicketsNow (part of the Ticketmaster/Live Nation Entertainment family of brands) is a secondary ticket marketplace, wherein, consumers can purchase hard-to-find, premium tickets to music, sports and theater events. As the head of Creative, I was charged with leading the redesign of TicketsNow.com to address high homepage bounce rates and shopping cart abandonment.
Streamline the checkout process
Focus group feedback noted that the process was overly complicated and cumbersome, which led to high shopping cart abandonment.
Bolster consumer confidence
Site visitors lacked trust in the security of the website, sighting that the unfamiliarity of the brand and the outdated design were problematic.
Better organize the homepage
There is an abundance of merchandising content, all vying for visibility, so establishing hierarchy is key in helping visitors get started.
A New TicketsNow.com
A vastly improved and responsive user experience that enables visitors to accomplish key goals and brings the website up to par with leading competitors. The creative vision for the new website is an ownable look-and-feel, that embodies the energy of live entertainment.
Click here to see the old TicketsNow homepage
Imagery That Puts You Right There
Featured photos are taken from the event attendees’ vantage point, reinforcing the TicketsNow brand promise of getting the best seats, “closer than you’ve ever been”.
A Clear Path to Conversion with Modules
Content is organized within a series of modules to create a visual hierarchy that helps visitors quickly scan, locate and purchase tickets to the events they’re most interested in.
Designed with Mobility in Mind
To design the optimal mobile experience, desktop features were replaced with mobile friendly UI components.
Using horizontal carousels makes the layout more flexible, allowing for more content without inundating the user.
Single Column Layout
Collapsing all of the content into one column makes for a more mobile-friendly, scrollable experience and improves dexterity.
Enables users to view all options available without being limited to the small screen size by swiping left and right.
Using the plus/minus buttons to input data reduces the likelihood that a user will make a mistake when entering the ticket quantity.
Hides information that’s irrelevant to the task at hand. With accordions, users can reveal details/information when needed.
Big Buttons & Input Fields
Buttons and input fields are taller with ample whitespace to ensure users can tap and perform tasks accurately.
Secondary & Tertiary Level Pages
Ticket Listing Page
Interactive filters at the top of the seat map helps consumers narrow tickets results down to show only the most relevant results, thereby guiding them down the path to conversion more efficiently.
Content is grouped to lessen user fatigue and encourage visitors to complete the form. The 100% Guarantee messaging is prominently placed to ease consumer anxiety and lessen perceived risk.
Robust SEO Landing Pages
Landing pages have been transformed from flat “brochure-ware” into multi-media destinations, where visitors can virtually experience events prior to purchase. A valuable conversion tool, the pages also enable visitors to shop without being directed to a separate ticket listing page.