Soapbox Blog

Thoughts + observations


iTunes Usability App Redesign
Music helps me to focus when I’m working on projects that require complete concentration, and also helps me power-through when I’m working on more monotonous tasks. I use Apple Music when I’m on the go, but will typically use the iTunes application on my Mac when working. And despite its terrible interface, I still use[...]

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Call them freelancers, digital nomads, entrepreneurs, contractors or consultants–the number of independent workers in the United States is on the rise and poised to comprise 40% of our workforce by 2020. As it relates to creatives, roughly 31% of people in the Arts and Media industry are self employed and have seen 17% growth over[...]

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Why You Need a Winning Website
Being the daughter of an entrepreneur, I caught the sole proprietorship bug at an early age. Even though I opted out of the family franchise business, I'm now an entrepreneur (in my own right) and have become intimately familiar with the demands of being your own boss. Taxes, insurance, daily operations, financial ledgers, and employee/vendor[...]

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photo of Manhattan Apple Store
I've been an Apple fan ever since my Dad bought me my first Mac in college, a beige Power Mac 6400 tower. The love I have for the Apple brand runs deep, so much so, my closest friends joke that the company should be paying ME for being the fanatical brand evangelist that I am. My home[...]

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photo of Grace Jones
Model, musician, actress, pioneer, rebel and general bad a**, Grace Jones has been an unabashed provocateur and innovator for decades. If you’re unfamiliar with the Jamaican-born free spirit and her body of work, I highly recommend that you do some research and soak up all the flamboyant greatness that is Beverly Grace Jones. Those that[...]

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a photo of the new Uber app icon
Fresh from a week-long vacation in Central and South America, I began my first workday back as I normally do; sorting through my email, catching up with and responding to clients, when I came across a story posted in the AIGA discussions on LinkedIn.  I spotted a story from Gawker, titled "Uber Got a New[...]

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photo of crowd enjoying music and fireworks
January 2nd is upon us and most have gone through the annual rite of making resolutions that, more than likely, we will break by Easter. I'm one of the millions of people who start off with the best of intensions, only to succumb to the realities and demands of life. Or in my case, the[...]

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Every leader within a new organization faces their fair share of challenges like maintaining productivity, managing department dynamics, easing team anxiety and making quick and impactful changes.  The same applies to creative leadership, however, Creative Managers and Directors have the distinctive responsibility of assessing and assembling a team with highly specialized skills and expertise.  Those skills[...]

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