Soapbox Blog

Thoughts + observations


photo of woman on beach with laptop
This past Labor Day marked not only the official end of Summer, but more specifically, the fantastic 'Summer of Stephanie' has also come to a close and my year long career break is slowly but surely winding down. The good news is, I have a girls’ trip coming up in Curaçao, in which I will[...]

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photo of writer with pencil under her nose
Deciding to become a Freelancer for a year was one of the best decisions I’ve made, but it has also challenged my skillfulness. Being independently employed will test your capacity to be disciplined and focused, to expertly manage finances, your salesmanship and your communication style.  All of which are invaluable skills that Creatives don’t necessarily[...]

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image of restaurant front of house
Did you know that 30% of all US restaurant searches are done on a mobile phone? Did you also know that 64% of diners that search for restaurants on their smartphones dine within an hour? And with 45% of consumers choosing where to eat with an online dining guide before leaving their home, it’s even[...]

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image of the Brand Gap book book by Marty Neumeier
The Brand Gap has been published for some time, but it’s a staple in my library. Just like Neumeier’s other books, Zag and The Designful Company, I think it’s a must read for every Designer, no matter what industry you play in. Being savvy about Marketing; specifically, brand building and positioning is a great tool[...]

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